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SMS Marketing:

• SMS marketing is a very effective low cost marketing tool.
• SMS offers a direct marketing channel to customers, as this business communication channel is in the  pocket of every one of   your customers.
• There many ways that your company can take advantage of sms marketing.
• Businesses can use SMS in various way, such as:

Business to Employee Communications

• Contacting staff that are always on the road eg. sales, service technicians
• Monitoring and Alerts - Many systems need to be constantly monitored for errors and performance issues. SMS can be linked to alert systems to notify key personnel of potential problems.

Short-code Services

A SMS short code is a 5 digit number, provided by mobile network operators, on which data (SMS) can be sent by   subscribers   of the mobile operators. SMS Short codes are provided to independent companies and all incoming SMS are   forwarded to the   servers of these service providers.

Usage

Used by advertising agencies, media companies, radio stations, TV channels, marketing savvy companies, for campaigns,   contests etc. For lead generation, if backed by a campaign in print or electronic media. Advertising agencies prefer to use it as the   response   to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc.