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- SMS marketing is a very effective low cost marketing tool.
- SMS offers a direct marketing channel to customers, as this business communication channel is in the pocket of every one of your customers.
- There many ways that your company can take advantage of sms marketing.
- Businesses can use SMS in various way, such as:
- Contacting staff that are always on the road eg. sales, service technicians
- Monitoring and Alerts - Many systems need to be constantly monitored for errors and performance issues. SMS can be linked to alert systems to notify key personnel of potential problems.
• Short codes have a high top of the mind recall as they are relatively easy to remember.
• Combined with pull sms, marketing campaign can be automated, personalized and analyzed.
• Large reach of marketing campaign due to high mobile penetration.
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